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“We approached Katie and the team to help us organise and manage our debut at Cereals in Nottingham. We were really pleased with their end-to-end service. They allowed us to focus on our core objectives and ensure we made the most of our time at the two-day event. Their attention to detail and professionalism contributed to the event's success. Right from the start, Katie displayed a clear understanding of the event's target audience, exhibitors and, above all, our specific requirements.


We look forward to working with the team again in the future!”


Rachel, Michelmores

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Outcome:

All three events ran seamlessly. The Michelmores team were able to fully focus on their work, client engagement, and follow-up conversations. The events delivered valuable new business leads, and feedback from the client was overwhelmingly positive.

Objective

Michelmores approached us to support a series of regional roadshows across one week. We were tasked with managing venue research and booking, logistics, catering, attendance and organisation, IT setup, and ensuring marketing collateral was in place.


Our focus was on three key locations: Durham, Lincoln, and Shrewsbury. The goal was simple, ensure everything ran seamlessly so Michelmores’ lawyers could continue working, present with confidence, and host clients without distraction. Each day concluded with a private dinner for key prospects and clients, also managed by us.

What we did

Planning and Preparation 


  • Researched and booked appropriate venues across all three areas.

  • Worked closely with Michelmores’ in-house marketing team to ensure clear communication

  • Managed budgets, arranged all catering, and coordinated dietary requirements

  • Organised post-event dinners at each location

  • Prepared and delivered branded marketing materials for each seminar

On-site Management 

  • Arrived on-site early to manage set-up and liaise with venue staff

  • Handled all IT and AV setup to ensure presentations were ready to go

  • Provided a quiet workspace and refreshments for the team during downtime

  • Greeted attendees and supported them throughout the event

  • Managed collateral distribution and general event flow

Event Type

Agriculture Roadshow

Size

80 - 100 Attendees

Location

Durham, Lincoln, and Shrewsbury

Duration

3 Days

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Roadshows

Michelmores / Agricultural Law

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