We began by researching the Cereals Event in depth, identifying the key audience, exhibitor profiles, and logistical requirements. This insight fed into a detailed project plan and budget, which was presented to Michelmores for approval. We sourced and managed trusted suppliers for stand construction, catering, and branded materials, ensuring everything aligned with the agreed timelines and budget.

Colaborating with the Michelmores team, we designed a stand that reflected their brand and encouraged interaction. The final layout featured bold branding, concise messaging, and clear calls to action to drive footfall. A big focus was placed on hospitality and experience. We arranged food and drink for both the team and their visitors throughout the event; including a Gin & Canapés evening to close day one, local ice cream served during the show, and a relaxed coffee & cake morning.

Projects

Cereals

Roadshows